VENI is a social app that wants people to get off their phones and connect in real life.

The Brief

Copy strategy for pilot launches of VENI.

My Approach

VENI challenges the typical social networking app, which aims to keep you addicted to your phone. Leaning into the mission of this app and what distinguishes it, I came up with the concept of playfully calling people out on normalized anti-social behaviours such as always being on your phone or wearing headphones while talking to others.

After a discovery call and competitor analysis, I delivered three pages of copy options for poster and table signage for use at pilot events.