I’m a storyteller and a systems-thinker.

Call me crafty.

I love piecing things together.

I’m a product manager and long-time researcher turned strategist and copy & content writer.

Nobody puts a crafty gal in a box!

For 10 years, I worked across software as a service (SaaS), clinical research and public policy, helping companies that care about people and the planet.

Now, I write for you and your brand because I can’t imagine doing anything more fun and worthwhile.

Born and raised in Tkaronto (Toronto), Canada, I’m a middle child with a large extended family.

I’m a natural collaborator who gets things done.