D’Amore Jem is a jewelry brand & workshop studio based in Jaipur, India.

The Brief

D’Amore Jem was ready to re-imagine the strategy behind the brand. What started as a small business devoted to showcasing the artisanal craft of handmade jewelry had evolved into a studio offering custom pieces and repair services.

My Approach

D’Amore Jem is a reflection of a long history of talented artisans in Jaipur, but the branding had no connection to its foundation. I delivered a multi-page strategy report, which included:

• Brand goals, target audience, and voice, tone & positioning

• Competitor analysis (strengths & weaknesses)

• Service offering re-work that better aligned with a segmented target audience

• 7+ pages of web copy

• Social content strategy & calendar planning

• Website moodboard, design and layout