Braw House is an interior design studio based in Edinburgh, UK.

The Brief

Chris Law, the founder and designer of Braw House, reached out for a launch strategy and web copy. After a decade working in interior design, he was ready to strike out on his own.

My Approach

Over a virtual cuppa tea, I dug into the weeds of what defines Braw House. Chris has a youthful, fun-loving vibe, with expertise in both design and architectural planning. He’s a storyteller with a great sense of humour with a passion for making lived-in spaces function with feel. As the face and lead talent of Braw House, the brand demanded to be rooted in his persona and what distinguishes him from other designers.

After a discovery call and a heap of research, I delivered a multi-page strategy report which included:

• Brand goals, target audience, and voice, tone & positioning

• Competitor analysis

• Service offering re-work to better aligned with a segmented target audience

• 6+ pages of web copy

• Social content strategy & calendar planning